POM Design Lab News

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The 'Cost-Per-Wear' Awakening Is Hitting TikTok—And It's All About Weight

The 'Cost-Per-Wear' Awakening Is Hitting TikTok—And It's All About Weight

— Shopify API
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Oversized Silhouette Collapse: Teens Are Learning That Baggy Only Works If the Fabric Can Hold Its Shape After Five Washes

Oversized Silhouette Collapse: Teens Are Learning That Baggy Only Works If the Fabric Can Hold Its Shape After Five Washes

— Shopify API
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Garment-Dye Is Eating the Feed—But Teens Are Learning Which Dye Processes Actually Age Well vs. Which Just Fade Cheap

Garment-Dye Is Eating the Feed—But Teens Are Learning Which Dye Processes Actually Age Well vs. Which Just Fade Cheap

— Shopify API
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Drop Culture Is Fragmenting: Hype Is Shifting from 'Who Dropped It' to 'Will It Last Through the Drop Cycle'

Drop Culture Is Fragmenting: Hype Is Shifting from 'Who Dropped It' to 'Will It Last Through the Drop Cycle'

— Shopify API
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Fabric Transparency Is the New Flex: Why Teens Are Reading GSM Labels Like They Used to Read Hype Logos

Fabric Transparency Is the New Flex: Why Teens Are Reading GSM Labels Like They Used to Read Hype Logos

— Shopify API
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The Cargo Pocket Arms Race: Why Teens Are Counting Utility Pockets Before They Check the Price Tag

The Cargo Pocket Arms Race: Why Teens Are Counting Utility Pockets Before They Check the Price Tag

— Shopify API
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Bright Camo Is Back—But Only If the Fabric Can Handle Bold Dye Without Bleeding or Fading

Bright Camo Is Back—But Only If the Fabric Can Handle Bold Dye Without Bleeding or Fading

— Shopify API
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The Stitching Literacy Movement: How Teens on Resale Platforms Are Teaching Each Other to Spot Fake Construction Before Checkout

The Stitching Literacy Movement: How Teens on Resale Platforms Are Teaching Each Other to Spot Fake Construction Before Checkout

— Shopify API
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The Shrinkage Lottery: Why Teens Are Buying Oversized Hoodies Then Gambling on Hot Water to Make Them Fit

The Shrinkage Lottery: Why Teens Are Buying Oversized Hoodies Then Gambling on Hot Water to Make Them Fit

— Shopify API
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Fabric Weight as the New Flex: Why Teens Are Checking GSM Before Brand Logos

Fabric Weight as the New Flex: Why Teens Are Checking GSM Before Brand Logos

— Shopify API
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Dupe Culture Is Killing Independent Streetwear—And TikTok Influencers Are Making It Worse

Dupe Culture Is Killing Independent Streetwear—And TikTok Influencers Are Making It Worse

— Shopify API
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Fast Fashion Is Stealing Your Favorite Drop — But It Can't Steal the Weight: Why 500GSM Hoodies Don't Have Dupes

Fast Fashion Is Stealing Your Favorite Drop — But It Can't Steal the Weight: Why 500GSM Hoodies Don't Have Dupes

— Shopify API
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